Jordan Berry's 2 Cents: Preparing Your Laundry Business For The Holidays

The holiday season is all about family, friends, gratitude, and joy. This time of year is a favorite not just because of the weather, the decorations, or even the extra time with family and friends.

Can I let you in on a little secret? It's a secret that motivates people, directs their actions, and forms their opinions. And yes, it does have to do with the holidays, but it's also much more than that. It holds the power to make or break your business. And I want to give you some practical tips on how you can utilize this secret to boost your business this holiday season.

The Big Secret

Here’s the secret as to why so many people love the holiday season and how that applies to your business: people love the holiday season because of how it makes them feel. That's right, the decorations, the time with loved ones, the Starbucks holiday cups all create a feeling in people that they love.

If you can shape the perception that your community has about your business, you can invoke positive feelings about your laundromat. That will lead to more repeat customers for you.

You can piggyback on the holiday spirit to borrow some of those good feelings for your laundromat business. Here are some tips on how we can shape the perception of our laundromats to drive more business.

1. Deck the halls

One way you can do this is by decorating your laundromat with holiday decorations. Be sure to decorate appropriately for your community. Being inclusive generally promotes more positive vibes. That's what we're going for. 

You don't have to go all out, but adding some holiday touches can give you an edge over the other laundry options in your community.

2. Tis the season of giving

One of the things people love about the holidays is giving and receiving gifts. As a laundromat, you may have the ability to facilitate both!

Giving gifts to customers, even if they're just small ones, communicates that you care and subtly triggers the need for reciprocity. Offering candy canes, hot cocoa with marshmallows, or laundry discounts makes people feel good. If you give authentically, it will pay off for you!

You can also be a gathering point for your community to give to each other. Partnering with a local non-profit to do a toy drive, a coat drive, or something similar also perpetuates those good feelings we all get when we give to others. 

Give and let give. That's what I always say.

3. Make your days merry and bright

When people have a positive experience in your business, especially when they're doing a chore they don't love, they're much more likely to return and tell their friends. 

Beyond the basics of keeping a clean and bright laundromat, use all of the senses to create a place that your community wants to be. Add holiday scents to your store, like pine, cinnamon, or pumpkin spice. Add fun, upbeat music to your store to promote that holiday cheer. As I mentioned before, deck the halls with some festive decor, even if it's just a little bit. And consider offering a free treat every now and then for your customers to try. Mini candy canes, cookies, or babka are great options. 

The Bottom Line

The tips above are only ideas to get your creativity flowing. The real message of this post is that your community's feelings about your laundromat are a major determining factor in the success of your business. Be proactive about shaping those feelings, and therefore the community's perspective of your laundromat. The holidays can be a great time to do that!

Book a free demo to see how Cents can help set you up for success in the New Year! 

Subscribe for Same-Day Blog Service

Sign up to get industry insights, advice, tools, and honest takes from real laundromat and dry cleaner owners and operators tackling the industry.