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By Bryan Hartsock, Customer Success Manager at Cents
This blog was written by Bryan Hartsock, a Customer Success Manager from Cents. Bryan joined the Cents team over a year ago and has become a trusted resource for laundromat owners nationwide.
Based in Dallas, this dad and certified Scrum Master brings valuable small business expertise to the table. Prior to joining Cents, Bryan owned his own business for several years and has extensive experience in Marketing and SEO for small businesses. His passion lies in helping laundromat owners implement and test strategies that deliver real results. When not assisting customers, he enjoys learning Spanish, spending quality time with family, and tackling home repair projects.
Now, let's explore how to make your laundromat local SEO a major tool for success!
1. Claim and Verify Your Laundromat Google Business Profile
To get found online, your laundromat needs a Google Business Profile. You can claim an existing profile or create a new one here. Google will then ask you to confirm it’s really yours—usually by sending a postcard or calling you. Once that’s done, you can manage your laundry business Google listing easily at any time.
Read: How to Claim Your Business on Google
2. Track and Measure Performance
You have to track your progress to know what’s working. Google Business Insights can show how many people see your listing or ask for directions—review these insights regularly. Google Analytics, with UTM tracking, tells you which clicks came from your profile. Local Falcon maps out how you rank in different places. Whitespark alerts you if someone changes your listing. This info helps you improve your profile and reach more customers.
3. Complete Every Section of Your Profile
Google rewards businesses that take time to fill out their profile completely. Start with the basics: name, address, phone number, website, and hours. Make sure these match your website exactly. Then write a short, keyword-rich description that includes your services and your location, like “24-hour laundromat in Austin” or “wash and fold laundry in Brooklyn.”
Next, list your services one by one. Be specific, using phrases like “same day laundry pickup” or “eco friendly dry cleaning.” Highlight special features too—Google calls these attributes. Choose features like “Veteran owned” or “Free WiFi” so customers know what to expect. A full profile with Google Business attributes for laundromats builds trust with Google and the people looking for you.
4. Optimize Your Business Name
Your business name actually affects your search ranking, so choose it wisely. If possible, file a DBA (Doing Business As) that includes your city or neighborhood. For example, instead of just "Clean Spin," you might go with “Sunnyvale Laundromat & Wash and Fold.” Update your logo and your profile to match your DBA so everything stays consistent. This small step can give your search visibility a noticeable boost.
5. Choose the Right Categories
Picking the right laundromat business categories helps Google understand what your business does. Set your primary category to “Laundromat.” Then add secondary categories that describe your services, like “Laundry Service,” “Dry Cleaner,” or “Wash and Fold.” Keeping things consistent helps people find you more easily online.
6. Add Real, High Quality Photos
Post pictures of your machines, your waiting area, your staff, and your storefront. Make sure they’re clear and taken in good lighting—no stock photos here. Try to show both the inside and outside of your building. Regularly adding new Google Business photos for laundromats also shows Google that your profile is active, which helps your ranking.
7. Use Location Based Keywords
To help your business show up in laundry service local search, include neighborhood names throughout your profile. In your business description, services, posts, and even replies to reviews, talk about where you are. Say things like “Serving customers in South Austin and Zilker” or “Thanks for stopping by our Uptown location!” This tells Google exactly where your business operates, and helps connect you to nearby searches.
8. Ask for and Respond to Reviews
Reviews tell new customers what to expect. Ask happy customers to leave one by sharing a QR code or sending a follow-up message. Make sure to respond to every review. Say thanks for the good ones and be kind when replying to bad ones. Let them know you’re working to do better. Google gives a boost to businesses with lots of recent, honest reviews.
Read: Google’s Review Policy Guidelines
9. Post Regular Updates
Posting weekly updates keeps your profile active and gives customers reasons to visit. Share special offers, news about your business, tips, or local events. Updates with neighborhood names help people nearby feel connected. Say things like “Uptown customers get free detergent this week!” and always add a clear next step like “Come see us” or “Book online.” These kinds of Google posts for laundry businesses make your profile more useful and help you show up in search.
10. Enable Messaging
People want answers quickly. Turning on messaging in your Google Business Profile lets customers contact you directly. You can answer questions, help them schedule services, and build trust right away.
If you use Cents Accelerate, you can manage all your messages in one place—no need to jump between platforms. Accelerate is part of Cents’ full business management system and includes marketing tools like email, SMS, and chat. It’s built just for laundry businesses. And since quick replies help boost your search ranking, using a tool like this can give you an edge online and in real life.
11. Add Booking and Ordering Buttons
Make it easy for people to book your services. Link your Google Business Profile to platforms like Cents' Reserve with Google, Square, or another booking tool. Clear, simple buttons on your profile or website help people take action right away—like scheduling a pickup or reserving a machine. This saves them time and increases your chances of winning their business.
Cents is the first and only platform in the laundry industry to offer Reserve with Google integration, letting customers book services straight from Google Search and Maps. This free tool gives your laundromat more visibility and a smoother online ordering experience—without the need for ads or extra steps.
12. List Your Business Across the Web
Don’t stop with Google. Add your laundromat to other sites like Yelp, Apple Maps, Facebook, Bing, and local directories like the Chamber of Commerce. These listings are called citations. Keep your name, address, and phone number the same on each one. That helps search engines trust your business. Whitespark and Moz Local can help you keep track of it all.
13. Be Ready for Suspensions
Sometimes Google just wants proof that your business is legit. Be ready by saving your business license, a utility bill, your lease, and a photo of your store or sign. Keep them in a folder you can access quickly just in case. Use monitoring tools like Whitespark’s GMB Monitoring Tool or PlePer to catch unauthorized edits before they cause problems. Stay ahead so your business doesn’t disappear from search unexpectedly.
Conclusion
Think of your Google Profile as a way to grow—not just as an online listing. When you keep it active, get reviews, and share news, more people will see your business. Every update you make brings you one step closer to more customers. Keep it up. I’m rooting for you and your laundromat!
Learn about the power of your google business profile from the success story of CnC laundry. After an extensive refresh to their google business profile, they were able to boost their reviews and gain more local customers.
Summary of key Google Business optimization for laundromats tips:
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Claim and verify your Google Business Profile to take full control
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Make sure your name, address, and phone number match your website exactly
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Write a clear, keyword rich business description that includes your location and services
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Add real photos of your storefront, machines, and staff to build trust
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Choose the right business categories like “Laundromat” and “Wash and Fold”
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Ask happy customers for reviews and respond to each one (the good and bad)
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Post regular updates with local offers or news and include calls-to-action
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Use location-based keywords on your profile and website to boost local search
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Turn on messaging to respond quickly to customer questions
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Keep your info consistent across other sites like Yelp and Apple Maps
Want to learn more? Check out Bryans youtube video to guide you through more tips and tricks.
Let us help you grow your business profile today!
