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These days, most people search online before they do anything—even laundry. That means your Google Reviews could be your best tool to bring in new customers. Let’s talk about how to make the most of them and build a business people trust.
1. Claim and Optimize Your Google Business Profile
Your Google Business Profile is like the front door to your laundromat—just online. If you haven’t claimed it yet, you could be missing out on lots of customers.
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Go to Google Business Profile: Follow the steps to claim and verify your listing. It’s free and only takes a few minutes.
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Optimize your profile: Add accurate business hours, detailed descriptions of your services, high quality photos, and special attributes (think: free WiFi, vending machines, 24-hour service).
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Reserve with Google Integration: Cents makes it even easier for customers to take action after finding you. With Reserve with Google, people can schedule services—like wash and fold or pickup and delivery—directly from your Google profile. It’s fully built into the Cents platform, so all your bookings stay organized and synced with the rest of your system.
And it matters—58% of customers say having a Google Business Profile makes them more likely to visit in person. That’s a big opportunity to turn online attention into real foot traffic.
This isn’t just about checking a box. A strong Google Business Profile helps your laundromat show up when people search nearby—and when it’s easy to book right then and there, more of them will.
2. Create a Strategy for Generating Positive Reviews
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Want positive laundry business reviews? You have to ask for them—and ask strategically!
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In-store signage: Place QR codes around your laundromat that link directly to your Google review page. Clear instructions alongside these codes encourage customers to leave feedback while their positive experiences are fresh.
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Train your team: Your team can help get more laundromat customer reviews just by asking. If a customer seems happy, that’s the time to politely mention your Google page.
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Automate follow-ups: Use text and email reminders after customers visit. Tools like Cents Accelerate streamline this process, making it easy for your customers to leave feedback without feeling pressured.
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Offer small rewards to encourage laundry service reviews: Sometimes, a little thank you goes a long way. Try running a monthly giveaway where customers who leave a review are entered to win free wash credits, a laundry bag, or a snack from the vending machine. Keep it fun and simple, and make sure to post the winner so others see it’s real.
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Use reminders where customers are already looking: Think beyond the walls—add a review link to your receipts, laundry cards, or even your WiFi login page. You can also include it in your booking confirmation emails or thank you texts after a visit. When the process is quick and right in front of them, customers are way more likely to follow through.
Regular reminders can drastically increase your review numbers. Want more reviews? Make it super easy.
3. Reply to Good and Bad Reviews
Even a short “thank you” or “we’re sorry” helps build trust and shows you’re involved.
Positive review example:
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Sarah M. ⭐️⭐️⭐️⭐️⭐️ “This is hands down the cleanest laundromat I’ve ever been to. The dryers worked fast, and I loved the comfy seating while I waited. Will definitely be back!” |
Positive review response example: "Thanks so much, Sarah! We're thrilled you enjoyed our comfy seating area and fast dryers. See you again soon!"
Negative review example:
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John P. ⭐️ “One of the washers ate my quarters and didn’t start. I tried asking someone for help, but no one was around. Not a great first visit.” |
Respond to laundromat reviews fast: Within 48 hours is a good goal.
Negative review response example: "We are so sorry that you had this experience at [Laundromat]! We are an unattended store after 4pm and are alway around to help before then. We hop you come back to see us so we can help."
How you handle a bad review says a lot. A kind, helpful response tells others you're serious about doing better. That kind of care builds trust—and brings in new customers.
4. Showcase Your Unique Laundromat Features
Good reviews come from good vibes. When your laundromat is clean, easy to use, and has a little extra (like snacks or fun music), customers notice. Put up something that makes people smile—and snap a pic. That one photo could turn into a dozen new customers.
5. Implement Review Recovery Strategies
Don’t panic over bad reviews. They’re actually a chance to show you care. Offer a fix, like a discount or just a real apology. Once things are settled, politely ask if they’d be open to changing their review. Many customers appreciate genuine efforts and become your strongest advocates!
When you turn a bad moment into a good one, you don’t just help improve laundromat ratings—you build trust. People remember how you treat them, and that can lead to loyal customers.
6. Watch and Learn from Your Reviews
Don’t just collect reviews—actively learn from them.
Regularly use Google Analytics and Google Business Profile insights to monitor review trends.
Identify common themes, such as frequent mentions of specific machines, staff interactions, or general cleanliness.
Using this data, implement improvements quickly. If multiple customers mention slow machines, it’s time to upgrade. Conversely, if many customers praise your friendly staff, consider highlighting this strength in your laundromat marketing.
Don’t just look—act on what you find. If customers keep mentioning something (good or bad), don’t ignore it. Whether it’s slow dryers or friendly staff, use those patterns to guide your next upgrades, training sessions, or promotions. Reviews give you free insight—treat them like a to do list for making your laundromat even better.
7. Share Your Best Reviews
If customers leave kind words, share them! Post them where others can see—like Instagram, Facebook, or your window. Real reviews help build trust and attract more customers. And when people see their words being used, it shows them their voice matters.
Conclusion
Your laundromat Google Reviews can make a big difference. When you take the time to reply, fix problems, and show off the good stuff, more people will choose your laundromat. It helps build trust and bring in new customers. When you manage laundromat reputation effectively, your laundromat will be spinning success in no time.
