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After months of hard work behind the scenes, we're thrilled to announce something game-changing for laundromat owners and operators: Cents Insurance. We've partnered with Authentic Insurance to bring you coverage that's built specifically for laundry businesses—not just another generic policy that treats your laundromat like any other other business.
Why This Matters (And Why We're So Excited)
Let's be honest, finding good insurance for your laundromat has always been a pain. Most insurance companies don't understand what makes laundry businesses unique. They lump you in with generic commercial policies that either don't cover what you actually need or cost way more than they should.
"Laundromat owners have long been underserved by one-size-fits-all insurance products and agencies unfamiliar with the nuances of our industry. As a result, operators face inflated premiums, confusing onboarding, and frustrating claims processes," says Alex Jekowsky, CEO and co-founder of Cents. "At Cents, our mission is to deliver high-impact, tailored solutions that drive value for our customers—who now represent nearly one in every seven laundromats in the U.S. Cents Insurance was purpose-built for the laundry industry, integrates directly into our Cents and Laundroworks platforms, and Cents users are already finding savings without compromising on coverage or support."
That's exactly why we built this. We know your business inside and out, and now we can offer insurance that does too.
How it Works
We've teamed up with Authentic Insurance, who specializes in creating tailored coverage for specific industries. Together, we're delivering something that's never existed before: insurance that truly understands laundromats.
The best part? It's built right into the Business Manager for Cents customers. No jumping between different platforms, no separate logins, no hassle. You can get a quote, compare options, chat with an agent, and manage your entire policy—all without ever leaving the dashboard you already use to run your business.
Generate certificates of insurance in seconds, add additional insureds with a few clicks, access policy documents anytime, and update coverage details on your schedule, not a broker's. No more waiting days for simple requests. Cents Insurance makes managing your coverage as efficient as the rest of your business operations.
Bobby Vo, Authentic’s Head of Growth, puts it perfectly: "Our partnership with Cents allows us to deliver specialized coverage that addresses the real risks and challenges facing laundry businesses, rather than treating them like generic commercial businesses. This represents a first-of-its-kind intersection of software and insurance technology specifically built for laundromat operators."
What's Covered
We've designed coverage options that actually make sense for laundromat operations:
General Liability Insurance – Protection against customer injuries, property damage, and legal issues that can pop up in day-to-day operations.
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Property Contents Insurance – Your machines, equipment, and physical assets are covered against theft, fire, vandalism, and weather damage.
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Business Owner's Policy (BOP) – This bundles General Liability and Property Insurance into one comprehensive package for simplified coverage.
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Workers' Compensation – Essential coverage for your employees if they get injured or sick on the job.
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Hired and Non-Owned Auto (HNOA) – Covers you when employees use their own vehicles for business purposes.
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Employment Practices Liability (EPL) – Protection against employment-related claims from current, former, or prospective employees.
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Bailee's Customers' Goods Coverage – This one's huge for laundromats – it protects your customers' clothes while they're in your care.
And we're just getting started. We've got more coverage options coming throughout 2025.
Who Can Get It
Right now, Cents Insurance is available exclusively to Cents and Laundroworks customers. For Cents customers, you can access everything directly through the user dropdown menu in the Business Manager. For Laundroworks customers, you can find everything you need from the "Insurance" link on the left-hand side of your Laundroportal screen.
The Details That Matter
We've made this as flexible as possible because we know how laundry businesses actually work:
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Monthly payments – No need to pay everything upfront
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Cancel anytime – No cancellation fees if your situation changes
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Smooth transitions – We'll help you switch from your current policy with pro-rated refunds, and we can even help you cancel your existing coverage so there's no gap in protection
Ready to Check it Out?
If you're tired of insurance that doesn't get your business, we'd love to show you what we've built. Head over to www.trycents.com/solutions/insurance to learn more and get a free quote.
This is just the beginning of making insurance work better for laundromat owners. We're excited to hear what you think and keep building solutions that actually solve the problems you face every day.
