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If you’re running a laundromat in 2025, you’re not just managing machines — you’re managing momentum. The right advertising strategy doesn’t just bring in more clicks; it builds loyalty, drives foot traffic, and sets your business apart in a saturated market.
With more laundromats offering pickup and delivery or modern amenities, customers are looking for businesses that stand out, feel convenient, and connect with their needs. That’s where smart marketing comes in. From TikTok videos to referral codes, we’re covering the ideas that actually work.
These laundromat advertising strategies for 2025 are designed to support real-world laundry business marketing goals — from boosting visibility to improving laundromat customer acquisition across digital and physical channels.
Below are today’s most effective laundromat advertising strategies — digital, local, and everything in between — that will help you connect with your ideal customers and grow smarter, not harder.
Social Media Marketing That Sells (Without Feeling Salesy)
Social platforms are the new laundromat lobby. People scroll on their phones while waiting for their laundry to finish, so meet them where they already are.
Best Platforms:
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Facebook & Instagram: Community storytelling, before/after shots, and promos.
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TikTok & YouTube Shorts: Quick tips, staff intros, laundry hacks.
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Google Business Profile: Yes, this counts. It’s free and essential for visibility.
Content That Converts:
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Highlight cleanliness, safety, and convenience.
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Show off amenities (free WiFi, vending machines, kids’ play areas).
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Use Canva or Adobe Express to make branded graphics in minutes.
Try batching your content: aim to post three times per week — one educational (like a tip), one community based (such as a staff highlight), and one promotional (like a discount or about your services). Use a simple tool like Later or Buffer to schedule posts and stay consistent.
Video Marketing: Short, Simple, Powerful
Video builds trust. It’s one of the fastest ways to show your space, your service, and your personality.
Ideas to Try:
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15-second tour of your facility
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“How to use the big washers” demo
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Employee spotlight or customer testimonials
No fancy equipment needed:
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Phone with a decent camera
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Ring light ($30 on Amazon)
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A free editing app like CapCut or InShot
Keep videos under 60 seconds for social. Post shorter clips (under 15 seconds) to TikTok and Instagram Reels, and slightly longer walkthroughs onYouTube, and testimonials to Facebook.
Hyperlocal Digital Advertising
You don’t need a massive ad budget — just a local focus.
Techniques That Work:
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Geofencing ads: Show mobile ads to people within a 1-2 mile radius
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Google Local Services Ads: Appear at the top of local laundry searches
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Neighborhood campaigns: Run special promotions for nearby apartment complexes
Not sure how to get started with geofencing or Google ads? Platforms like Cents Accelerate can help you set targeting by ZIP code, income level, or even apartment complex radius — making your ad spend go further.
It’s a powerful and budget friendly laundromat advertising option that keeps your promotions hyper targeted without breaking the bank.
Partner with Local Businesses
Some of the most creative laundromat promotion ideas don’t require digital tools at all — just real world relationships with fellow local businesses. Collaboration beats competition, especially when your neighbors serve the same people you do.
Ideas to explore:
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Partner with nearby gyms, nail salons, or apartment complexes
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Cross-promote with shared flyers or social shoutouts
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Bundle services: “Get $5 off laundry with a meal from Joe’s Diner”
Bonus: It positions your business as community-minded, not just commercial.
Direct Mail That Doesn’t Get Tossed
Direct mail still works — especially when it’s personal and timely.
What to Send:
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“Welcome to the neighborhood” postcards with discounts
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Monthly coupons or loyalty punch cards
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Professionally printed flyers (VistaPrint is a solid, low-cost option)
Pro tip: Highlight features that matter most to busy families — safety, speed, and savings.
Loyalty and Referral Programs
Make it easy for customers to come back — and bring friends.
What works best:
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Digital loyalty cards (like the ones powered by Laundroworks)
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Referral codes that give both parties $5 in wash credit
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Monthly “bring a friend” events with bonus points
Loyalty doesn’t have to be complicated. It just has to feel rewarding.
Some laundromats offer a free wash after 10 visits or $10 in credit when a friend signs up. These small perks add up and keep your business top of mind.
Be Seen at Community Events
Put your brand where people gather — not just online, but in real life.
High-Impact Opportunities:
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Sponsor local sports teams or school fundraisers
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Set up a booth at farmers markets or festivals
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Host a Free Laundry Day in partnership with LaundryCares
On-site branding tips:
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Bring signage, flyers, and coupons
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Offer mini giveaways (branded laundry bags, anyone?)
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Collect emails or phone numbers for future promotions
Not all events are created equal — look for high foot traffic and audience fit. Track email signups, coupon redemptions, or website visits after events to measure success.
Paid Search and SEO: Be Findable
If you’re not showing up on Google, you’re not showing up at all.
Quick wins:
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Optimize your Google Business Profile with keywords, photos, and hours
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Add local keywords to your website (e.g. “Laundry service in Dorchester” not just “laundromat”)
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Publish helpful content: “Best times to do laundry” or “How to clean comforters”
Text Message Marketing That Actually Works
SMS is direct, quick, and surprisingly effective — but only if you do it right.
Best Practices:
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Build your list through opt-ins (in-store or online)
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Send 1-2 texts per month with time-sensitive promos
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Use personalization: “Hey [Name], today only – $2 off dryers!”
It’s a simple way to turn one-time washers into regulars.
How SMS Helped Celsious Turn Regulars into Raving Fans
For Corinna and Theresa Williams, co-founders of Brooklyn’s Celsious, great marketing is about staying connected in a meaningful way.
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As their tech stack evolved, so did their marketing strategies. Corinna shared, “Cents Accelerate has been incredible, allowing us to expand our SMS marketing. Everyone who's a regular customer opens those text messages looking for deals. That's been huge for us.”
Celsious uses text message marketing to drive engagement and loyalty with messages that feel personal and timely. Through Cents Accelerate, they can:
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Segment customers by service type and visit history
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Send promotions that feel like VIP perks
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Track open rates and redemptions for real-time feedback
The result? Higher return visits and stronger relationships with customers who feel seen. Whether it’s a $2 off promo or a flash deal for a rainy day, SMS keeps Celsious top of mind — and keeps customers coming back.
Ready to Put These Strategies into Action?
The laundromats that thrive in 2025 won’t just offer clean machines — they’ll offer an active online presence and consistent customer experience. If you’re ready to work smarter, not harder, Cents Accelerate can help you automate and optimize every step of your marketing journey.
Resources to Bookmark:
Coin Laundry Association Reports
