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Holding onto your existing customers is just as important as acquiring new ones. In our recent webinar, “Re-engage Your Customers with Marketing Campaigns,” we explored how laundromat operators can bring customers back through thoughtful, data-driven, and automated marketing.
Led by Cents Product Manager Francine Dong, along with Director of Product Operations, Sivan Salem, the webinar covered strategies and tools designed to simplify re-engage and turn one-time customers into loyal ones.
Key Actionable Takeaways and Tips:
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Smart Segmentation Starts with Customer Behavior: Re-engagement isn't about spamming everyone on your email list, it’s about targeting the right people at the right time. Francine emphasized the importance of using behavioral data like “last visit date” or lifetime value to create audience segments that actually convert. “If someone hasn’t visited in 30 days, that’s your trigger to bring them back. These segments aren’t just lists, they’re opportunities,” Francine explained.
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Campaigns That Incentivize Action: From loyalty reminders to promo reactivations, Francine and Sivan shared examples of campaigns that can drive results without being overbearing. Campaigns should feel personal and timely, not generic. Below are a few examples of ways to incentivize action while keeping it light-hearted:
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“We miss you” campaigns offering a discount if a new order is placed
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Loyalty enrollment pushes with one-click opt-in
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Referral boosts with pre-filled instructions
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Make It Easy: Automate Your Messages: Francine showcased how automated workflows reduce manual work and make it easier to stay consistent. One example included automated re-engagement flows triggered by inactivity (like no visits in 30 days). “You don’t need to reinvent the wheel—use one core strategy and tailor it by location or customer segment. We’ve built the tools to help you scale smartly.”
By leveraging customer segmentation, campaign automation, targeted messaging, small incentives, and frictionless experiences, laundromat owners can re-engage past customers and turn them into loyal regulars. As Francine and Sivan demonstrated, these strategies aren’t just marketing, they’re long-term growth drivers for your business.
Start re-engaging your customers—view webinar recording:
