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In this webinar, tech-savvy laundromat owners and industry experts came together to share practical strategies for attracting more local customers. Focused on tools like Google Business, digital ads, customer engagement, and loyalty programs, the webinar offered a step-by-step look at how to grow foot traffic and build long-term relationships. Featuring insights from Brett Lyon, LaundroBOOST CEO, and Jesse Hutchinson, owner of Aqua Clean Laundry, the discussion highlighted how modern marketing and a service-first mindset can transform a laundry business.
Key Actionable Takeaways and Tips:
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Local Marketing & Visibility: Optimizing your Google Business Profile was emphasized as a key and free step to improve local visibility. Ensuring that your business hours, photos, services, and contact information are all up-to-date can make a huge difference in how often you appear in searches. As Brett put it, “If you don’t control how you show up locally, Google will. Set up your profile, respond to reviews, and add photos. It’s free traffic.” Taking control of your digital storefront is just as important as maintaining the physical one.
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Advertising Strategy & Budgeting: The conversation also focused heavily on using paid digital ads, particularly through Google to reach local customers. Jesse emphasized the importance of clear messaging in your ads, saying, “You don’t need a huge ad budget, just make sure each campaign speaks clearly to what the customer is actually searching for.” By running separate campaigns for different services like wash and fold or self-service, owners can drive more relevant clicks. Even with modest budgets, laundromats can see strong results by targeting specific customer needs.
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Customer Engagement & Loyalty: Loyalty programs and review incentives were another major takeaway. Offering a small reward, like $5 off the next wash for leaving a review or signing up for email updates can turn one-time customers into repeat visitors. “One $5 discount for a review or sign-up can turn a one-time customer into a regular. That’s worth it every time,” Jesse shared. When paired with email and SMS follow-up, these small actions build long-term customer relationships and help reduce dependence on paid advertising.
Whether it’s optimizing your Google profile, running targeted ads, or offering a small incentive to keep customers coming back, the most successful operators are the ones who treat their laundromat like a modern business. As Brett and Jesse demonstrated, with the right tools and a proactive mindset, any owner can take simple, consistent steps to drive real growth in their local community.
