Route Optimization for Laundromat Pickup & Delivery

As people’s lifestyles become busier, the need for services that simplify daily tasks is skyrocketing. This growing trend particularly affects the laundromat sector—one that delivers an essential community service. Traditional laundromats, dating back to the 1920s, have been places where customers would spend hours waiting for their laundry cycles to finish. Now, they have evolved to offer a streamlined, tech-forward hubs for pickup and delivery services. Thanks to advanced delivery software, laundromats can serve modern customers with the ultimate level of convenience, no longer forcing them to use a full day to clean their clothes. 

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What is laundromat delivery software?

Laundromat delivery software is a game-changer for owners who want to stay on pace with today’s customer expectations. The ability to streamline operations, optimize delivery routes, and enhance customer satisfaction is invaluable for laundromat owners. Customers see huge benefits, too. They can enjoy the convenience of scheduling laundry pickups and deliveries from their smartphones, making the dreaded chore of laundry as simple as a few clicks.

One of the most useful tools in laundry delivery software is route optimization. This feature is absolutely crucial to running a profitable, efficient pickup and delivery business. Route optimization helps reduce your operational costs and significantly adds to customer satisfaction by ensuring on-time deliveries. 

Keep reading to get a deeper look into the vast benefits of laundry pickup and delivery software and how you can implement this to exceed modern customer needs and expectations. You’ll learn how to leverage route management to improve efficiency, reduce costs, and enhance the overall customer experience in your laundromat business!

Pickup and delivery drivers: Choosing a strategy

One of the biggest decisions you’ll make in managing your pickup and delivery operations is whether to use your own dedicated drivers or opt for gig workers. Each approach has its own set of pluses and minuses, and carefully considering each can help you go with what best suits your business.


Using Your Own Drivers

Using the Gig Economy


Control and consistency: Employing your own drivers gives you greater control over the quality of service and allows for more consistent customer interactions.

Flexibility: Leveraging gig workers allows you to scale your delivery operations based on demand, reducing costs during slow periods.

Branding and image: Having uniformed drivers with branded vehicles can enhance your laundromat's image and professionalism.

Cost-effective: Paying per delivery can be more cost-effective than maintaining a full-time driver team, especially during periods of low demand.

Efficiency: Familiarity with routes and regular customers can lead to more efficient deliveries, reducing overall costs.

Quick deployment: Gig workers can be onboarded quickly, allowing you to quickly ramp up delivery operations during peak times.


Cost: Employing full-time or part-time drivers can be more expensive due to wages, benefits, and insurance costs.

Quality control: With gig workers, maintaining consistent service quality and customer interactions can be challenging.

Management: Managing a team of drivers requires time and effort to coordinate schedules, handle payroll, and address any issues that arise.

Availability: Gig workers may not always be available, especially during peak times or in remote areas.

Scalability: If your business experiences fluctuations in demand, maintaining a full-time driver team may not be cost-effective during slow periods.

Brand representation: Using gig workers means they may not be as invested in your brand's image, potentially impacting customer perceptions.

Understanding your routes

Another huge factor in the success of your pickup and delivery service is efficient route management. By understanding how routes work and utilizing tools like Cents Dispatch, you can streamline your processes, reduce costs, and deliver an experience that will keep your customers coming back. 

How routes work

Planning the most efficient delivery driver route can be a huge challenge. The goal is to create a path for your delivery drivers that reduces miles, gas and wage costs, all while making sure orders are collected and dropped off in a timely manner. A few factors influence route planning, including the location of customers, traffic conditions, and delivery time windows—a good route optimization tool simplifies this. 

Routes typically consist of the following steps:

  1. Order scheduling: Orders are scheduled for pickup or delivery based on customer preferences and availability. Cents Dispatch allows customers to schedule pickups and deliveries online, streamlining the process.

  2. Route optimization: Once orders are scheduled, route optimization software like Cents Dispatch calculates the most efficient driver routes. This involves considering factors such as traffic patterns, delivery windows, and the location of other orders.

  3. Driver assignment: After routes are optimized, drivers are assigned specific routes based on their location and availability. Cents Dispatch provides real-time tracking and updates for drivers to ensure they stay on schedule.

  4. Delivery execution: Drivers follow their assigned routes, picking up and dropping off orders according to the optimized schedule. Cents Dispatch provides route updates and notifications to drivers to help them navigate and manage their deliveries efficiently.

How Cents Pickup & Delivery platform works

pickup and delivery - clean lp

The Cents Pickup & Delivery platform offers you advanced route optimization features to help laundromat businesses save time and make more money on their pickup and delivery services. Here's how Cents Dispatch work:

  1. Automated route planning: Cents automatically plans the most efficient driver routes based on order locations, delivery windows, and traffic conditions. This helps reduce travel time and fuel costs.

  2. Real-time tracking: Cents has real-time tracking and updates for drivers, allowing them to adjust their routes as needed and stay on schedule.

  3. Dynamic route optimization: Cents continuously optimizes routes in real-time, taking into account new orders, traffic delays, and other factors that may impact delivery times.

  4. Customer notifications: Cents sends notifications to customers to keep them informed about the status of their orders, including when to expect pickup and delivery.

How route optimization can help you

Route optimization is crucial for any high-functioning, profitable laundry pickup and delivery business. Tools like the Cents Pickup & Delivery platform are specifically designed to make your life easier by streamlining your operations and helping you provide exceptional service.

Route optimization offers many game-changing benefits:

  1. Minimize travel time: By optimizing delivery routes, you’ll reduce the time drivers spend on the road. This saves fuel costs and allows drivers to complete more deliveries in a shorter amount of time.

  2. Reduce fuel costs: Efficient routes translate to lower fuel consumption. This will result in significant cost savings, especially if you carry a large fleet of delivery vehicles.

  3. Improve customer satisfaction: Route optimization ensures that deliveries are made on time, leading to higher customer satisfaction. Customers appreciate punctuality and are more likely to continue using a service that delivers on time consistently.

  4. Increase delivery capacity: By optimizing route management, you can increase the number of deliveries you can make in a day. This can help your business accommodate more customers and grow their operations without significantly increasing costs.

  5. Reduce carbon footprint: Efficient route planning can help reduce the number of miles driven, leading to a smaller carbon footprint. This is environmentally friendly and adds a selling point for customers who prioritize sustainability.

  6. Enhance driver safety: Planning efficient routes allows you to reduce the time your drivers spend on the road, which can help reduce the risk of accidents and improve overall driver safety.

Common route optimization mistakes

Route optimization can be approached in a variety of different ways, but there are proven mistakes to avoid to maximize the impact of your pickup and delivery service. Here are some of the most common pitfalls to watch out for:

  1. Ignoring real-time data: Failing to incorporate real-time data, such as traffic conditions or weather updates, into route planning is a big missed opportunity. If you use route optimization software, you can adjust routes dynamically based on real-time information to ensure optimal efficiency.

  2. Overlooking driver preferences:  It’s important to take care of and listen to the preferences of the people who help run your business. Well-designed route optimization software takes driver preferences into account, such as preferred routes or delivery times. 

  3. Focusing only on cost savings: While cost savings are a big benefit of route optimization, you should also find a balance between efficiency and service quality.

  4. Neglecting vehicle maintenance: While vehicle maintenance can be a pain (and sometimes costly), what’s even worse are breakdowns that disrupt your schedule and disappoint your customers. 

  5. Not factoring delivery windows: The time frames in which customers expect their deliveries should be a guiding factor when planning routes. Missing delivery windows can lead to customer dissatisfaction and may result in lost business.

  6. Forgetting about traffic patterns: Traffic at rush hour can be worlds different than midday traffic. That’s why you should consider these patterns when planning routes to avoid delays and deliver timely drop offs.


Optimizing pickup and delivery routes is essential if you want to have a streamlined, profitable, and modern laundry business. By using technology specifically designed for laundry owners like you and staying true to best practices, you can stay ahead of the competition. 

Are you ready to transform your delivery service? Contact us today to learn more about how Cents Dispatch can help streamline your pickup and delivery management.


  1. What is route optimization for laundry delivery?

    Route optimization for laundry delivery involves planning the most efficient route to deliver laundry to multiple customers, considering factors like distance, traffic, and delivery time windows.

  2. Why is route optimization important for laundry delivery?

    Route optimization is crucial for laundry delivery to save time, reduce fuel costs, and improve customer satisfaction by ensuring timely deliveries.

  3. How can I optimize routes for my laundry delivery business?

    You can optimize routes by using route planning software, considering traffic patterns, scheduling deliveries during off-peak hours, and consolidating stops to reduce travel time.

  4. What are the benefits of using route optimization software for laundry delivery?

    Benefits include improved efficiency, reduced fuel costs, optimized delivery times, and enhanced customer satisfaction.

  5. Can route optimization software help in real-time route adjustments?

    Yes, many route optimization software solutions offer real-time updates and adjustments based on changing conditions like traffic or new delivery requests.

  6. How can I get started with route optimization for my laundry delivery business?

You can start by researching and choosing a route optimization software that suits your business needs and then implementing it into your delivery operations.

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Take your management to the next level. Learn the best practices for managing your pickup and delivery services. Download our free guide now!