As the laundry industry has progressed, it has become increasingly difficult to manage stores in an efficient way. The integration of technology into the industry has the potential to make operations easier and more streamlined, but it can also be incredibly challenging to manage if not introduced properly. Customers have a whole new set of expectations when it comes to their laundry, including online ordering, pickup and delivery, and contactless payments.
These shifts in the industry require new, digital laundry management solutions like Cents' — traditional business management methods simply don’t cut it. When laundromats utilize several different systems for tracking employees, facilitating customer interactions, and managing finances for multiple locations, it’s impossible to get a clear picture of the business.
Let's dive into the 5 ways Cents’ all-in-one laundromat management solution can empower you to manage business operations with one uniform system.
1. Employee management
Centralizing employee data allows laundry business owners to better understand their employees' performance and make well-informed decisions about their team. Every employee is different, so using the same methods for measuring optimal performance may not work across the board. Centralized data and analytics help break down which methods work best for each location and each person, allowing you to make personalized decisions for each employee.
The benefit of Cents' all-in-one laundry management system is that it allows you to apply insights from one element of the business to others. For the benefit of your team, analyze peak business days, times, and even seasons to optimize when and to what extent each laundromat location is staffed, improving both the customer and the team experience.
Using employee data to understand each employee’s customer success helps operators make the right decisions and create better customer outcomes, as well as increase customer retention and loyalty. For example, some employees may have better success when it comes to upselling laundry services. Analyzing different employee processes, alongside location and customer data, can help you understand which team tactics are working and which ones aren’t. If you offer pickup and delivery services, employee analytics can help you understand how your drivers are performing and how they can improve the customer experience.
Along with pickup and delivery drivers mentioned above, the different types of staff required to run a successful laundromat today have expanded far beyond the traditional cashier. As this list continues to grow, laundromat owners and operators can benefit significantly from a laundry business management software that provides insights into the support each role needs.
2. Customer management
When you are attuned to your customers’ purchase behaviors, you can better equip your laundry business to facilitate better customer interactions and optimize the entire customer journey. Cents integrates customer data into your CRM, allowing you to create dynamic promotions based on data and time ranges, specific stores, product or service types, minimum and maximum quantities, and more.
Customer behaviors are not set in stone, and your laundry software shouldn't be, either. After promotions have been launched, the Cents laundry management system track insights to help you better understand what your customers respond to. This includes tracking:
Money spent and saved on campaigns
New vs. returning customers
An all-in-one system also provides an organic and streamlined process to digitally encourage reviews and referrals to your laundromat. By tying your promotions to your referrals, you can implement promotions like offering discount codes for every new customer referred or for every review left.
3. Financial management
Cents helps you create the best picture of your laundromat business finances by aggregating all financial data across multiple locations into one centralized place. It can be difficult to accurately assess financial data when different systems are used to manage inventory purchases, payroll, machine upgrade and repair costs, advertising costs, and other financials. A disconnected view of your finances can lead to losses or ineffective internal processes that can stunt your business growth.
If you’re managing promotional costs and savings through one platform for advertising, but using an entirely separate platform to manage third-party laundry delivery service costs, making those platforms speak to each other in an integrated, accurate way can be very challenging. It's also difficult to see the full financial picture and make the most effective financial choices for your business when you have to manually keep track of laundry activity. An all-in-one laundry management solution creates complete financial understanding through holistic data, empowering laundromat owners to make fully-informed decisions and see their effects on the business.
4. Multi-store location management
Managing multiple laundromat locations can be a logistical nightmare without the right tools. Supervising different employees and teams across multiple locations is inevitably challenging, as every leader and every employee is different. Customer behaviors can vary drastically from location to location. Managing machine upgrades and repairs in different cities or even states require individual relationships with the right repair professionals in each individual location. On top of that, sales regulations vary from state to state, and staying on top of them is challenging for any laundromat owner.
Cents' all-in-one laundry management solution helps businesses create streamlined, automated approaches to all of these and many other location management challenges. Our laundry management software empowers laundromat owners to:
Personalize employee management by location
Understand customer behaviors for each laundromat's geographical demographics
Manage hardware and software for physical locations and digital processes
Set your POS to align with each area’s unique sales regulations
Save time by automating internal processes rather than performing them manually
5. Operations and performance management
While operations and performance overlap with the other areas of management, having the right laundry management system in place to accurately track key performance indicators for your business is essential for managing those other areas. Your employees, hardware, software, and locations function more efficiently as a whole when your operations and performance management tools provide effective, up-to-date insights.
Expectations for laundromats have changed, and in order to meet or exceed those expectations, owners and operators need to dive deeper into performance tracking. Pounds per hour folded, average processing time, order ratings, and the frequency at which machines break down are examples of the essential metrics that need to be tracked, and the outmoded, traditional methods of doing so are inaccurate and inefficient.
Not only does metric tracking help you visualize the growth your business has already achieved, but it can also prepare you for projected growth. By precisely anticipating growth, you can ensure you have the right teams, technology, and promotions in place at the right moment. To be effective now and in the future, laundromats need an all-in-one laundry business solution that collects and analyzes relevant performance data for all operations like ours. Cents' laundry management solution makes it possible to view data from laundry operations and outcomes in one place.
The final rinse: Cents all-in-one laundromat management solution
By aggregating all employee, customer, financial, and location data into one centralized place, laundromat business owners can enter into a new and empowering understanding of their business. Cents offers an all-in-one laundromat management solution that empowers laundromat owners and operations to effectively manage:
Employees throughout all stores
Varying demographic customer behaviors
Operations and performance
To learn more about how Cents’ laundry management software revolutionizes the laundry business industry, download the infographic, “How the Cents POS System Transforms Laundromat Operations.”