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In our most recent webinar, we explored how laundromat and garment care business owners can leverage memberships to create predictable recurring revenue streams. Hosted by Sivan Salem from Product Operations and Gilli Cherrin, CPO and Co-founder, the session provided both strategic insights and practical implementation guidance for this new feature.
We covered everything from the business case for recurring revenue to the mechanics of building membership plans, managing customer sign-ups, and tracking benefit usage. Attendees learned how to create various membership types—from standard consumer plans to commercial accounts, employee benefits, and community engagement initiatives.
Key Actionable Takeaways and Tips:
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Separate Allotment and Payment Periods: Decouple when benefits are received from when customers pay—enabling models like monthly benefits with annual upfront payments.
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Rollover Capabilities: Implement unused allotment carryover, creating fair value exchanges with customers who may not use all benefits each period.
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Multiple Use Cases: Create standard consumer tiers, free community memberships for first responders, employee benefit programs, commercial account management, student semester plans and more.
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Custom Pricing Tiers: Set member-specific pricing across locations or offer delivery subsidies exclusively to members.
The recurring revenue model fundamentally changes the customer relationship. Members feel invested, use services more frequently, and provide the baseline revenue that enables strategic business investments. For operators willing to experiment with pricing, benefits, and creative membership structures, this tool opens doors to everything from student semester plans to firefighter appreciation programs to sophisticated commercial contracts.
Memberships represent more than just a new feature—they're a strategic tool for transforming customer relationships and business stability. The beauty of Cents' approach lies in its flexibility. Whether you're looking to create Netflix-style unlimited plans with simple monthly fees, build structured allotment-based programs, or develop commercial arrangements, the platform provides the building blocks without imposing rigid constraints.
Start building your memberships—view webinar recording:
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