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Laundromat Marketing

8 Holiday Marketing Campaigns Every Laundromat Owner Should Run

November 25, 2025

The holiday season brings unique opportunities for laundry businesses. Between November and January, your customers often face situations where they need your services:

  • Hosting family gatherings (extra towels, linens, and tablecloths)

  • Traveling for the holidays (needing laundry done before trips)

  • Winter bedding care (comforters, blankets, heavy loads)

  • New Year's resolutions (looking to outsource and simplify their routines)

But here's the challenge: while you're focused on day-to-day operations, strategic marketing often falls to the bottom of your to-do list. That means potentially missing out on customers who need your services during this time of year.

The good news? You don't have to choose between running your business and growing it. With Cents Accelerate, you can set up seasonal campaigns once and let marketing automation handle the rest. Plus, the holidays are the perfect time to introduce Cents Memberships, turning seasonal promotions into predictable monthly revenue through subscription plans for wash and fold and pickup and delivery services.

In this blog, we'll walk you through 8 proven holiday campaigns complete with copy examples and subject lines you can use right away. Whether you're new to email marketing or looking to level up your seasonal strategy, these campaigns will help you capture more revenue during the winter season.

8 Holiday Campaigns to Launch This Season

1. "12 Days of Laundry" Flash Sale Series

Send daily surprise offers from December 13–24 to create excitement and drive consistent traffic.

When to send: December 13-24 (one email or SMS per day)

Email copy idea: "Day 5: Your surprise laundry gift is here! $10 off any wash & fold order today only! 🎁"

SMS copy idea: "🎄 Day 8 Special: 25% off comforters today. Valid for any wash & wash order placed today"

Subject line options:

    • 🎁 Day 5: Your surprise laundry gift is here!

    • Unwrap today's deal: $10 off inside

    • 12 Days of Laundry: Day 8 special (ends tonight!)

    • Today only: Your exclusive holiday surprise 🎄

    • Suprise! Day 3 deal unlocked for you

Pro tip: Use Cents Accelerate's scheduling feature to set up all 12 messages in advance—then let automation handle the rest while you focus on serving customers.

2. Holiday Travel Prep Campaign

Target customers 1-2 weeks before major travel dates (Thanksgiving, Christmas, New Year's) when they're most likely to need quick turnaround service.

When to send: 10-14 days before major holidays

Email copy idea: "Heading out of town? Get your laundry done before you pack! Book wash & fold by [date] and travel stress-free. We'll have everything fresh and ready before your flight."

SMS copy idea: "✈️ Leaving for the holidays? We'll handle your laundry before you go. Book now: [Link]"

Subject line options:

    • Don't forget laundry before your trip! ✈️

    • Travel-ready in 24 hours (before you fly out)

    • Pack clean, travel light: Last-minute laundry help

    • Heading out of town? We've got you covered

    • Pre-holiday laundry panic? We'll fix that 🧳

3. "Gift Clean Clothes" Referral Campaign

Turn loyal customers into holiday ambassadors and grow your customer base through word-of-mouth. A perfect time of year to give a laundry membership—check out Cents Memberships to learn more!

When to send: Early-mid December (when people are thinking about gifts)

Email copy idea: "Give the gift of time this season! Refer a friend and you'll both get $20 off. It's the easiest gift you'll give all year—and the most appreciated. Just share your unique link below."

SMS copy idea: "🎁 Share the love! Refer a friend and you both save $20. Send them this link: [Referral Link]"

Subject line options:

    • The easiest gift you'll give this year 🎁

    • Give $20, Get $20: Share laundry love this season

    • Your friends deserve clean clothes too

    • Best gift ever: More time (and $20 off!)

    • Spread holiday cheer + save $20

4. Post-Holiday Party Cleanup Promo

Capitalize on the cleanup phase when customers are dealing with tablecloths, towels, and party aftermath.

When to send: December 26–January 2

Email copy idea: "Party hangover? 🎉 We'll handle the cleanup. Bring in your party linens, tablecloths, and towels this week for 25% off. Because you've done enough hosting—let us handle the rest."

SMS copy idea: "Still recovering from hosting? Get 25% off comforter & linen cleaning through Jan 2nd!"

Subject line options:

    • Party cleanup = handled. 25% off linens inside

    • Still cleaning up from New Year's? 🎉

    • Post-party mess? We'll take it from here

    • Your tablecloths called... they need help

    • Party hangover cure: 25% off linen cleaning

5. New Year, New Routine Campaign

Capitalize on New Year's resolution energy when people are looking to simplify their lives and build better habits.

When to send: December 28–January 10

Email copy idea: "Make 2026 easier: Set up recurring weekly laundry service and reclaim your weekends. First month 15% off! New year, new habits—and this is the easiest one you'll ever keep."

SMS copy idea: "New year, new you! 🧺 Try our pickup service—first order 15% off. Start here: [Link]"

Subject line options:

    • New Year's Resolution: Reclaim your weekends

    • 2026 goal: Never fold laundry again

    • Start the year easier (15% off recurring service)

    • Make this your easiest year yet 🧺

    • Resolution made easy: Automate your laundry

Hot tip: Recurring order nudges are one of the most effective ways to build customer habits—and January is the perfect time to introduce them when customers are actively looking to improve their routines.

6. "Cozy Season" Comforter Care Campaign

Winter means heavy bedding needs professional cleaning—a high-ticket service many customers forget about.

When to send: November–February (monthly)

Email copy idea: "Keep it cozy all winter long ❄️ Drop off your comforters, duvets, and blankets for professional deep cleaning. Special pricing this month! We'll remove allergens, dust mites, and restore that fresh-from-the-store feel."

SMS copy idea: "Winter = comforter season. Bring yours in for deep cleaning—we'll have it fresh in 24 hours!"

Subject line options:

    • Time to freshen up those winter comforters ❄️

    • Keep it cozy: Comforter cleaning special inside

    • Your bedding deserves a winter refresh

    • Deep clean for deep sleep (comforter care sale)

    • Cozy season = clean comforter season

7. Year-End Thank You VIP Campaign

Show appreciation to your top customers and strengthen loyalty heading into the new year.

When to send: Mid-December

Email copy idea: "Thanks for an amazing year! As a valued customer, here's 25% off your next visit—our gift to you. 🎁 Customers like you are the reason we love what we do. Wishing you and your family a wonderful holiday season!"

SMS copy idea: "🙏 You're a VIP! Enjoy 25% off in December as our thank you for your loyalty."

Subject line options:

    • You're a VIP! Here's 25% off as a thank you 🎁

    • Our gift to you: 25% off (you've earned it!)

    • Thanks for an amazing year! Enjoy this...

    • You're the reason we love what we do ❤️

    • VIP exclusive: Your year-end reward inside

Marketing tools tip: Use Cents Accelerate's segmentation tools to identify and target customers based on order history and spending.

8. Holiday Hours & Closures Reminder

Keep customers informed and prevent frustration with proactive communication about schedule changes.

When to send: 1 week before any closures + a reminder 1-2 days before

Email copy idea: "Quick heads up: We're closing early on Christmas Eve (6 PM) and closed Christmas Day. Plan ahead and we'll see you bright and early on the 26th! Normal hours resume December 26th."

SMS copy idea: "⏰ Holiday hours alert: Closing early Dec 24, closed Dec 25. Get your laundry in early!"

Subject line options:

  • ⏰ Important: Our holiday hours (plan ahead!)

  • Quick heads up: We're closing early Dec 24

  • Holiday schedule inside (don't get caught!)

  • FYI: Christmas closure + New Year's hours

  • Before you come in: Holiday hours update

Subject Line Success Tips

Crafting the perfect subject line can make or break your campaign. Here's what works:

  • Keep it short: Aim for 40-50 characters so they don't get cut off on mobile devices

  • Use emojis strategically: 1-2 per subject line maximum—they grab attention but can look spammy if overused

  • Create urgency: Include deadlines like "today only," "ends [date]," or "before you travel"

  • Personalize when possible: Use Cents Accelerate's merge tags like [First Name] or [Customer Tier] to increase open rates

  • A/B test: Try different subject lines on small segments before sending to your full list

  • Avoid spam triggers: Skip ALL CAPS, excessive punctuation!!!, or too many dollar signs $$$

Best Practices for Holiday Campaign Success

  • Start early: Schedule your campaigns in November so December runs smoothly. The last thing you want is to be writing marketing emails on Christmas Eve.

  • Layer your channels: Combine email and SMS for maximum impact. Send a holiday promo email, then follow up with an SMS reminder 48 hours later. This multi-touch approach increases conversion rates significantly.

  • Respect timing: Avoid message fatigue by spacing campaigns 24–48 hours apart (unless running a daily series like "12 Days of Laundry"). Consider when customers check their messages—avoid sending at 6 AM or 10 PM.

  • Create urgency: Use phrases like "this weekend only," "through January 2nd," or "before you travel" to drive immediate action. Limited-time offers outperform evergreen promotions.

  • Don't forget compliance: Always include unsubscribe options in emails and "Reply STOP" in text messages. This protects your business and builds customer trust.

  • Track and refine: Monitor which campaigns perform best so you can optimize for next year. Cents Accelerate's analytics show you exactly which messages drive the most revenue.

Don't Wait!!!

The biggest mistake laundromat operators make with holiday marketing? Waiting until the last minute.

By the time December hits, you're already managing increased operations. Trying to set up campaigns while juggling daily responsibilities is a recipe for stress—and missed opportunities.

Start now. Spend an hour this week setting up your holiday campaigns in Cents Accelerate, and you'll have two months of strategic marketing running on autopilot. While competitors scramble, you'll be capturing customers at every stage of the holiday season—automatically.

Winter is coming. Your washers will be running either way. The question is: will you maximize that opportunity with strategic, automated marketing? Or will you let potential revenue walk past your door because customers didn't know about your travel prep special, your year-end VIP reward, or your post-party cleanup promo?

Cents Accelerate ensures you never miss an opportunity.

Ready to make this your most profitable holiday season yet? Contact your Customer Success Manager or schedule a demo today with a laundromat expert. Your future self (the one counting January revenue) will thank you!

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