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Laundry business owners wear a lot of hats. One minute you’re fixing a machine, the next you’re helping a customer. So it’s no surprise that marketing often falls behind. But don’t worry—you don’t have to do it all at once or alone.
With tools like Cents Accelerate, you can set up your marketing once and let it work in the background. It keeps your customers coming back and helps you make more money without doing more.
Let’s take a closer look at how automated marketing works—and go over seven simple campaigns you can start using today.
What is a Laundromat Automated Campaign?
Think of automated marketing like a helper that sends out emails or texts at just the right time. Maybe a customer hasn’t visited in a while or just signed up. The system sends a message without you lifting a finger—and keeps your business on their mind.
Cents Accelerate Campaigns 101
With Cents Accelerate, you can build smart, targeted marketing campaigns directly inside your Cents dashboard. Pull from your customer data, segment by order history or behavior, and send the right message at the right time—no extra software required.
Cents Accelerate lets you send emails and texts automatically. It also comes with ready-to-use templates and simple tools to see what’s working—like who opened your message or clicked a link.
When to Send an Email vs. a Text:
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Email is great for sharing news, offers, and messages with images.
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SMS is best for short, important reminders that people need to see fast.
Pro tip: use both! For example, send a welcome email followed by an SMS coupon 24 hours later. That combo boosts both open rates and conversions.
7 Easy Marketing Automation Campaigns to Try Today
1. Welcome campaigns
Make a strong first impression.
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Trigger: When a customer creates an account or places their first order.
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Email copy idea: “Welcome! You just unlocked 10% off your next visit to [Your Laundromat Name]. Thanks for signing up!”
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SMS idea: “👋 Thanks for joining us! Get 10% off your next laundry order—just show this text in-store.”
This simple gesture builds brand trust and sets the tone for future communication.
2. Review requests
Turn happy customers into promoters.
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Trigger: When an order is completed.
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Email copy idea: “We’d love your feedback! If you had a great experience, please leave us a review on Google—it really helps!”
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SMS idea: “Enjoyed your visit? Help others find us—leave a quick review here: [Review Link] ⭐”
Sending review requests at the right moment (right after service) increases response rates dramatically.
3. Re-engagement campaigns
Win back customers who’ve gone quiet.
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Trigger: No orders placed in 30+ days.
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Email copy idea: “We miss you! Come back this week and get 15% off your next order. Just use code COMEBACK15.”
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SMS idea: “Still need laundry done? Come back this week for 15% off. Show this text at checkout!”
These campaigns reduce churn and help recover lost revenue.
4. Recurring order nudges
Keep customers on a laundry schedule.
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Trigger: 7-10 days after last order (or whatever your average return window is).
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Email copy idea: “It’s been a week since your last order—ready for your next load? Book online in 2 clicks.”
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SMS idea: “Laundry piling up? We’ve got you. 🧺 Tap here to schedule pickup: [Link]”
These reminders create habits—and habits lead to loyal customers.
5. Special offers & seasonal promos
Drive traffic with targeted incentives.
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Trigger: Specific dates, customer segments, or order history.
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Email copy idea: “Flash Sale! 20% off Wash & Fold this weekend only. Book now before spots fill up.”
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SMS idea: “🔥 Weekend Special: 20% off Wash & Fold. Show this text before Sunday!”
Combine automation with urgency to create action.
6. Event & newsletter campaigns
Keep your community connected.
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Trigger: Monthly or bi-weekly send, usually manual but scheduled in advance.
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Email copy idea: “Big news: We’re expanding hours and launching a new drop-off program! Get the scoop here.”
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SMS idea: “🧼 Stay in the loop! Check out what’s new at [Laundromat Name] this month: [Link]”
Use email newsletters to share updates, introduce staff, or spotlight community partnerships.
7. Birthday or loyalty milestone messages
Celebrate customers and build goodwill.
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Trigger: Birthday or order milestone (10th visit, \$100 spent, etc).
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Email copy idea: “Happy Birthday! 🎉 Here’s a little gift from us—15% off your next order.”
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SMS idea: “🎉 You’ve hit 10 orders! Thanks for sticking with us. Enjoy a reward on us: [Link]”
These loyalty messages feel personal and meaningful—because they are.
Best Practices for Automated Laundromat Campaigns
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Start simple: Begin with 2–3 key campaigns (welcome, re-engagement, review) and build from there.
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Respect timing: Wait 24–48 hours between messages to avoid overwhelming your customers. Also consider the average time in store and how long it may take for them to check their email after their visit.
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Segment your audience: Don’t send the same message to everyone. Tailor campaigns by order history, frequency, or signup date.
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Track performance: Use Cents’ analytics dashboard to refine campaigns over time.
Play by The Rules
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Don’t message people unless they gave you the okay. That usually means they signed up or clicked a box to say yes.
Always give them a way to stop getting messages, too. Emails should have a link to unsubscribe. Texts should say something like “Reply STOP.”
Doing this helps protect your business—and makes customers more likely to trust you.
Why Use Cents Accelerate?
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Built for laundromats: Every feature is designed specifically for laundry business workflows.
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All-in-one dashboard: No switching tools or syncing lists—manage everything in Cents.
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Pre-built templates: Choose from email and Laundromat SMS campaigns copy that’s already written and optimized for conversion.
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Flexible triggers and segmentation: Reach the right customer at the right moment, every time.
Whether you’re brand new laundromat email campaigns or have years of experience, Cents makes it simple to get started—and even easier to see results fast.
Automated campaigns aren’t just convenient—they’re essential for laundromats that want to grow. With Cents Accelerate, you can stop juggling marketing platforms and start connecting with customers in a smarter, more profitable way.
Ready to launch your first campaign? Let’s do it—schedule a demo and start turning first-time customers into regulars.
