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Social media is where your customers are. If your laundromat isn’t online, it’s time to change that! Here are a few fun ways to start posting and bring in new people.
Choosing the Best Social Media for Your Laundromat
You don’t have to use every social media site. Just pick the ones your customers use most. Here’s what usually works best for laundromats:
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Facebook: Great for local customers. You can post about events, share reviews, or run ads. Good Facebook strategies for laundromats include answering customer service messages quickly.
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Instagram: Laundromat Instagram marketing is perfect for posting clean, bright photos and fun short videos. Show your washers, your happy customers, or quick laundry tips.
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TikTok: Post quick videos of laundry tricks or silly moments. People love seeing the fun things that happen with your laundry business TikTok content.
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Twitter: Share quick updates with your community. You can post quick messages about deals or store news.
It’s better to focus on one or two apps first and do them well than to try using them all at once.
Start Small and Keep It Simple
Don’t push yourself to post every day. Just aim for two or three times a week. Pick easy wins, like getting more likes or a few new followers. Posting regularly works better than pushing yourself to post every single day and getting tired of it. The key is being consistent. Even if your posts are simple, showing up regularly builds trust.
Easy Ideas for Laundry Business Social Marketing
Not sure what to post? Here are some easy ideas anyone can use:
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Behind the scenes: Show how clean your place is or introduce your friendly staff. People like seeing who runs their favorite spots.
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Helpful tips: Share easy ways to remove stains, fold clothes faster, or even how to keep colors bright.
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Customer shout outs: Post about your regular customers or funny stories they share.
You can even repost things your customers tag you in. If someone shares about visiting your laundromat, ask if you can repost it. This makes customers feel important and builds a good relationship. Plus, it shows real people love coming to your laundromat!
Here are some helpful tips you can turn into on-brand laundromat social media content using a simple, free tool like Canva:
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Spilled your morning coffee? Blot it with cold water, then dab with a mix of white vinegar and dish soap before washing. Works like a charm!
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Always wash darks and lights separately—especially on the first few washes. New clothes love to share their color!
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Forgot your dryer sheets? Toss in a clean washcloth with a little bit of fabric softener on it. It’ll do the trick in a pinch!
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Want neat towel stacks? Fold them in thirds lengthwise, then in half twice. Makes them fit better on shelves and looks hotel-ready!
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Drying more than one load? Throw a clean, dry towel in with your wet clothes for the first 10 minutes—it can help speed things up!
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Keep your socks together by washing them in a small mesh bag. No more mystery sock disappearances!
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Want your jeans to last longer? Wash them inside-out in cold water and skip the dryer when you can.
Fun Promotions to Try
Promotions get customers excited. Here are simple ideas that work well:
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Social only discounts: Post a special code or tell customers to mention your post for a discount. It could be as simple as $1 off their next wash.
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Giveaways: Have fun contests like “Best Laundry Tip” or “Funny Laundry Story.” Offer prizes like free laundry, supplies, or gift cards.
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Special offers: Run deals for events like spring cleaning, back-to-school season, or National Laundry Day.
Another helpful tip is inviting local influencers. Influencers have big followings online. If they post about your laundromat, their followers might become your customers too. Even small, local influencers can make a big difference in building your local laundromat social presence and helping more people in your area discover your business.
Great Customer Service Online
Customers might message you on social media if they need help. Always answer fast and be friendly. Here’s how to handle social media for laundromats customer service easily:
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Check often: Make sure you’re getting notifications when someone messages or tags you.
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Prepare simple responses: Have ready answers for common questions, like your hours, prices, or promotions.
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Be friendly: Always respond nicely, even to complaints. Being polite helps turn problems into positive experiences.
If someone loses something at your laundromat, replying quickly online to help them find it shows you care. Other customers notice this kindness and feel good about choosing your business.
Tracking Your Social Media Success
Social media sites help you see if your posts work. Look for:
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Likes and comments: More laundromat social engagement shows your content is good.
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Reach: How many people your posts reach.
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Clicks: Tells you if people clicked your website links.
Tools like Instagram Insights or Facebook Analytics are free and easy to use. Check often to know what customers like best. The more you learn, the better your future posts will be. Also, dont rush it! Stay consistent and the attention will come with time.
Ask Your Customers
Want to understand what your customers like best? Just ask them! Create simple polls or ask questions in your stories. Questions like “What laundry tips do you want next?” or “Which promotion should we run?” help you make content customers really want. Listening and responding to feedback is a smart way to improve social media customer acquisition for laundromats—when people feel heard, they’re more likely to stick around and tell others, too.
The Community Cares! Share Your Laundromat’s Story
Customers like to hear about how businesses got started. Talk about why you opened your laundromat and the great people who work there. Short stories about your business help people feel more connected. You could even share funny first-day memories or challenges you’ve overcome!
Check out Lotta’s Laundry! They are a team of two who gained over 125+ delivery accounts in 8 months with no physical storefront—just Cents and a great marketing strategy. With plenty of know-how in social media management, Beau and Liz bring a refreshingly new experience to their laundromat content. They love sharing behind-the-scenes peeks of their work, including fun monthly reels that show off their numbers, order volume, and pounds processed.
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Instead of just showing off clean clothes, they reveal the magic behind getting them clean, turning their business journey into a story that customers can follow and feel a part of. This friendly approach builds real connections with their audience, who can't wait to see the latest updates on the company's journey.
Support Your Local Community
Joining local charity events or clean-up days shows customers that you care. Post about the causes you support and invite customers to join in too. When your laundromat supports the neighborhood, customers feel more connected. That’s why laundry service community building really matters.
Celebrate The Special Days
Use holidays or special days to make your posts more interesting. On National Laundry Day, offer a special deal. During Christmas, decorate your laundromat and post pictures online. You can even have fun with smaller days like “Mismatch Sock Day” or “Spring Cleaning Week.” Customers love seeing businesses celebrate with them.
Go Green and Share It
People like businesses that care about the earth. If you use energy-saving machines or safe soaps, be sure to tell your customers. Share how much water you save each month or why you chose green products. Small details like this can make customers feel proud to support you.
Keep Improving Your Posts
Check your results regularly and don’t be afraid to change things. Maybe videos get more views than photos, or quick laundry hacks get more likes than long posts. Keep testing new ideas and stick with what your customers like best. Things online move quickly. Staying flexible helps you keep up.
Get started with your laundromat social media presence!
You can grow your laundromat by using social media—just start with small steps. Pick one or two sites, post often, and try new ideas to see what works. Be friendly, run fun deals, and share your story. Start easy, have fun with it, and watch your laundromat get more attention. When you enjoy posting, people will enjoy following you.
