Webinar Recap: Your Smart Website Playbook

Your website is often the first thing a potential customer sees — so it should work as hard as you do. In our latest webinar, The Smart Websites Playbook, Director of Product Operations Sivan Salem sat down with Senior Onboarding Specialist Brooke Preston for a deep dive into the Cents Smart Website: what makes it smart, how to customize it for your business, and how to get the most out of every feature. 

Key Actionable Takeaways:

The "Smart" in Smart Website Isn't Just a Buzzword

What sets the Cents Smart Website apart from building something through WordPress or GoDaddy is its direct integration with Cents Business Manager. Your hours, locations, pricing, and pickup and delivery info automatically stay in sync — no manual updates needed.

"Rather than having to take the extra step to update that information on your website, it is automatically updating from your Business Manager — just making it easier for our operators to make sure all of the public-facing information for their customers is up-to-date and uniform across the board." — Brooke Preston

The site also comes ADA compliant out of the box, with a built-in accessibility widget that lets visitors adjust contrast, enable dyslexia-friendly mode, resize the cursor, and more. 

You Have Total Control

The Smart Website is designed to be ready to go right away — but it's also fully customizable. Operators can drag and drop elements, add pages, swap in their own images, adjust fonts and colors site-wide through the "Theme" settings, hide sections they don't need, and unhide them later. Everything lives in a draft until you click "Republish," so you can experiment freely without anything going live.

For operators who want to go even further with custom design, Cents has partnerships with Laundroboost and Zoom Agency — both of which have access to the website editor and can help bring bigger design visions to life.

Your Website Can Market Memberships and Handle Customer Questions Automatically

Two features Brooke highlighted as especially powerful: the Memberships section and the Cents Assist chatbot.

The Memberships section lets you showcase your subscription plans directly on your website, with full control over pricing, plan descriptions, benefits, and a button that links customers straight to sign-up. It's a built-in marketing tool that's easy to set up — and easy to keep hidden until you're ready to launch.

The chatbot pulls from the same knowledge base as your Cents Assist agent, so customers get consistent answers whether they're calling in, texting, or asking a question on your site.

"When your customer is asking a question on the website, or they're asking a question over the phone, they're getting a uniform answer — creating a very consistent customer service experience." — Brooke Preston

From the drag-and-drop editor and full site customization to memberships, the Assist chatbot, and more, the Cents Smart Website is built to cover your needs. Whether you’re launching your first site or improving one you already have, there’s a tool here to help every operator get more value from their online presence.

Missed the live session? Rewatch the webinar here: