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If you own a laundromat, you already know visibility is everything. Whether you're tucked away in a shopping center or on a busy street, Google Ads for laundromats is one of the best tools to help new customers find your business fast. But getting started (and doing it right) can feel overwhelming.
That’s why we’ve broken it down into a simple, actionable laundromat advertising checklist. No fluff, just steps that help your laundry business get found online, attract nearby customers, and stretch your ad dollars further.
Account Basics: Set Yourself Up Right
Before you dive into ads, take a minute to set up your account and tracking the right way. These are the first steps in any solid laundromat digital marketing checklist:
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Create a Google Ads account: Head to https://ads.google.com and follow the prompts. Choose “Expert Mode” to get full control over your laundromat Google Ads campaign structure.
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Link to your Google Business Profile: Connecting your Google Ads account to your Google Business Profile helps your ads appear in local map results — a must-have for Google advertising for laundromats.
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Set a daily budget: Start small – even $5–$10/day can work. Google will manage your budget to get the best results. This is part of smart Google Ads optimization for laundromats.
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Enable call tracking: Use a call extension or tracking number to see which leads come from your ads. This is a key step in laundry service conversion tracking and helps prove what’s working.
Local Targeting: Zero In On Nearby Customers
Laundromat marketing tip: When starting of you don’t need to reach the whole city — just the people close by who are most likely to visit. Here’s where to start.
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Set your service radius: Most laundromats do best with a 1-3 mile radius. Going too wide can waste your budget.
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Enable location extensions: These show your address, map, and how far away you are. That makes it easier for people nearby to stop by — a smart move in any laundry service advertising guide.
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Zoom in on neighborhoods for better results: If you're in a busy area, narrow your targeting by ZIP code or neighborhood. It’s one of the most effective parts of local SEO for laundromats.
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Use location-based keywords: Add city or neighborhood names to your ads, like “24-Hour Gulfport Laundromat” or “Laundry Pickup in Ocean Springs.” It helps your ads reach nearby customers.
Choosing Great Keywords for Laundromat Google Ads
Your ads are only as strong as your keywords. This part of laundry business keyword research helps match your ads to the people searching for your services.
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Start with “laundromat near me” variations: People looking for laundry help are often on the go. Try high-intent keywords like:
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Laundromat near me
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Coin laundry nearby
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Drop-off laundry service
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Include specific services: Think about what you offer and include those in your keywords:
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Wash and fold laundry
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Laundry pickup and delivery
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24-hour laundromat
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Eco-friendly laundry service
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Add city and neighborhood names: Combining services with locations works great: “wash and fold Biloxi” or “laundromat in Bay St. Louis.”
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Set up negative keywords: Avoid showing your ads for the wrong things, like “laundromat jobs” or “used washers for sale.” This keeps your ads clean and focused.
Ad Creation: Make Every Word Count
Now it’s time to build your ads. You’ll need to hook people quickly. Use short, strong words that get people interested. Also, remember what you are asking people - never forget your logo, address AND contact information.
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Highlight what makes you unique: Do you have big machines? Fast service? Clean and safe space? Tell people why they should pick you.
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Include promotions: If you offer a discount or new customer deal, add that to your ad. It can help you stand out.
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Use a strong call to action: Tell people exactly what to do next: “Call Now,” “Book Online,” or “Stop By Today.”
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Create mobile friendly ads: Most people will see your ad on their phone. Keep it short and easy to read — this also helps improve your Google Ads quality score for laundromats.
Performance Tracking: Don’t Fly Blind
Running ads without tracking is like driving with your eyes closed. Tracking is a big part of any smart laundromat PPC checklist.
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Set up conversion tracking: Watch for clicks, calls, and online bookings. This shows what’s working and what’s not.
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Monitor click costs: Keep an eye on how much each click costs. For most laundry business Google Ads, $1-$3 per click is normal — but this can vary by location.
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Track phone calls from ads: Use Google call tracking tools so you know which calls are from your ads. This is key to strong laundry service conversion tracking.
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Check competitor ads: Look up your own keywords and see who else is running ads. What are they doing well? Can you offer something better?
Ads shouldn't be “set it and forget it.” A good Google Ads bidding strategy for laundromats includes small updates over time to keep things working well. To ensure your ads stay relevant and worth your spend, maintain a schedule of checking your ad performance.
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Adjust bids for peak hours: If you're busiest in the mornings or on weekends, raise your bids during those times. Google lets you schedule bids by hour and day.
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Run seasonal promotions: Think about running ads for back-to-school, spring cleaning, or holidays. People’s laundry needs change during the year.
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Test different ad messages: Try different versions of your headline or description. See what gets more clicks.
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Keep your business info updated: Make sure your phone number, hours, and address are always correct — especially if your ad links to your Google Business Profile.
Keep your business at the top
Running Google Ads for laundromats doesn’t have to be hard. Start with the basics, stay local, and focus on what your customers care about — fast, clean, and easy service.
With this laundromat advertising checklist in hand, you’ve got the tools to start strong.
Stick to the tips in this Google Ads laundry service guide, and you’ll start showing up in the right searches and getting more foot traffic through your doors.
