When you're the owner of a laundromat business, volume is the name of the game. Adding additional services, such as on-demand laundry delivery, creates extra sources of revenue and helps you stand out from your competitors, making your business the best laundromat in town.
Software and operational tools have elevated a number of industries, including pizza parlors, barber shops and gyms. Laundry is one of the last major main street businesses to be underserved by modern verticalized software. Consider that restaurants leverage Grubhub and UberEats, while grocers partner with Instacart to offer on-demand delivery and save on operation costs. So why shouldn’t laundromats get a technology update?
Today’s ride-sharing networks, such as Uber, lower the barrier to entry for most laundromats to adopt a delivery model. Cents, a software for laundromat management, provides the framework for laundromat owners to cost-effectively offer pick-up and delivery services. Let’s explore how.
What is Laundry Delivery?
A laundry delivery service provides a solution to people who do not have the time, energy or ability to do laundry. Taking advantage of a laundry delivery service helps busy people accomplish more in their day and provides a new revenue stream for laundromats.
Delivery is the fastest growing trend in the industry, with many people willing to pay for it. The rise in double-income families, the millennial culture shift, increasing digital transformation and the pandemic have all accelerated the desire for on-demand delivery. Even those with in-unit laundry machines in their homes want to outsource it.
Transform Your Operation With Laundry Delivery Services
Before going live with any new service offering, it’s best to start with an understanding of who your customers are and their laundry needs. Understanding your total addressable market (TAM) and using these insights can inform your new delivery service offering at your laundromat.Take some time to answer the following questions when planning a new offering like on-demand delivery.
- What is the population of your area?
- What is the average income of your customers?
- How much are they willing to pay for laundry services?
- What is the size of your customers' families?
- Do they live in houses, apartments or college campuses?
- Is your laundromat located near residential communities, commercial office space or college campuses - or some combination of the three?
Tapping into local resources, the existing gig-economy and last-mile logistic networks already in use within your region can be a huge cost-saver and revenue driver for your laundromat.
Cents combines the gig economy model with your laundromat operation. The powerful duo presents a new way to leverage modern technology and integrations to drive more volume from on-demand delivery to your business without losing revenue. Laundromat owners can provide convenience to customers at no cost to themselves, and offer this service to customers at low costs.
Flexible Laundry Delivery Options
Laundry does not need to be delivered hot out of the dryer. Unlike the restaurant industry, where time is money, laundromats have the flexibility to offer scheduling options such as same-day, next-day or two-day turnaround. If your laundromat is located around commercial office spaces or college campuses, you may consider offering bundled deals to local businesses or universities where teams or students can take advantage of on-demand delivery at home, at work or at school. This keeps your laundromat top of mind in the community and gives busy customers one less task to worry about.
Driving Down Laundromat Costs with On-demand Delivery
Pick-up and delivery as a concept has been relatively unchanged for the last two decades. Some companies take calls and help place delivery orders, but a common model is to outsource the delivery and marketing, which can consume up to 30% of your revenue. Van or car expenses, insurance, drivers, gas and a way to manage accidents and other emergencies or liabilities can destroy your margins-boosting a laundromat's volume but lowering its returns.
On-demand delivery modernizes how laundromat owners can expand TAM and drive more volume to the laundromat without the outsourced expenses or capital expenditures. This model makes it profitable for owners and easy for customers to take advantage of on-demand delivery.
Make your laundromat the best in town by harnessing the power of the Cents platform and no-cost delivery service. Request a demo today.